I’ve recently been pounding the
pavement in search of some new clients and projects to plump up my freelance
work. I know, after so many years in this industry, that I shouldn’t be shocked
at what I found, but I was. I am.
There are a lot of postings out there
seeking qualified writers for a variety of projects, from websites to tech
writing to articles to proposals. Each posting lists the criteria for
applicants: years of experience, education, flexible schedule to accommodate
the work load. And then the shoe drops. The money.
I can’t count the number of sites
that offer $0.002/word – yes, that is a fraction of a penny--or demand 3 researched
articles per day for a 5-day work-week for $3 per article. Really? How can that
possibly seem like a fair wage to anyone?
The best yet are those sites offering
nothing at all. I saw one ad that demanded timely stories, high-profile
interviewees, “fearless writing with the ability to leave long-lasting
impressions on readers and spark continuous new dialogues that elevate the target
audience.” The pay is $0.00 “however, numerous benefits.”
Benefits – like what, exactly?
By-lines? Got lots of those. By-lines don’t pay the mortgage or get kids
registered for soccer or lacrosse. Exposure? Yep – see above.
I think the problem is everyone
fancies themselves writers and people don’t appreciate the craft, the art, the intelligence
that good, effective writing requires. It’s not valued so it’s not compensated.
I’ve seen countless websites and promotional materials (and sadly, news briefs)
that are so wrought with errors and convoluted thought processes that they are
almost unreadable. Everyone can write? Obviously not.
So I continue to search for new
opportunities that will actually balance the effort and result I can offer with
the cheque at the other end. I quickly scroll past those with “unknown” budgets
or those promising anything but a fair wage, knowing my words are worth way
more than one-fifth of a penny a piece.